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Location Based Social Networking & Video Calling Coming to iPhone

There's an old adage concerning the finding of a location for your brick and mortar retail business: Location, location, location. While that may still hold water today, that saying is going to be hijacked by the next wave of social networking apps based on Location Awareness technology. In the Social Networking Era, it's all about having the ability to access the location of your friends, colleagues, associates and family – on demand.  This is going to be a very popular feature on future iPhones – if not the iPad in the coming months and years ahead. Apple's published patent momentum on Location Aware technology clearly indicates that Apple is ramping this technology up for release. On January 15, we learned of location aware technology in respect to pushing ads to users who would be interested in learning about near-by retail deals. This is perhaps Apple's vision of creating the virtual home-flyer concept. Then on January 25, we learned of the iPhone's location aware services in the works that will offer us features such as real-time public transit schedules, inner city parking availability and social networking so that you could coordinate your weekends a little better with friends on the fly. Today's patent revs-up the social networking angle and even points us to how this will work with video calling on your iPhone. To top it off, Apple's patent describes the iPhone's GPS system using maps with an optional step-by-step instruction feature, introduces us to new "Request and Release Info" virtual buttons to initiate location based services and finally – a future iPhone's high-end security features that will protect your current location from prying eyes and prowlers on the net.